Founders cruises with James Cole

Why YOU should be going on our next Founders cruise

If you’re wondering what on Earth a Founders cruise is, then let me explain.

We recently launched the Panache Cruises loyalty programme, Founders. This exclusive programme rewards our loyal customers with the best deals, offers, in-person events, gifts, and more.

Not only that, but we wanted to give our guests the chance to join our founder, James Cole, on select voyages as VIP guests.

Our luxury cruise line partners absolutely loved this idea so we’ve gone ahead and planned some incredible voyages that we would love to invite you on with us!

In fact, our first Founders cruise sailed just last month; a week-long voyage aboard Uniworld’s stunning Super Ship La Venezia in Venice. The trip was a huge success and over 60 Panache Cruises guests joined James and his family for a week of fantastic weather, fine dining, and exclusive destination events. This was a luxury cruise holiday to remember, featuring a number of unique inclusions:

  • Exclusive after hours light ceremony in St. Mark’s Basilica
  • Bonus time on the island of Burano as Uniworld is the only cruise line permitted to dock there
  • Exclusive early morning access to Doge’s Palace to beat the crowds

Our own Product and Supplier Relations Apprentice Mollie-Jo was lucky enough to be onboard for this sailing and wrote a fantastic write-up of her experiences. If you’d like to read all about her time on our first Founders cruise, take a look at her blog post.

Uniworld SS La Venezia

Plus, watch the video below to hear from our very happy customers about their favourite aspects of the first ever Panache Founders cruise!

So, what’s next?

We currently have three more Founders cruises in the pipeline, so why not come along?

First up is a luxurious sojourn around the Caribbean in November 2023 - what more could you wish for? Step aboard Emerald Azzurra and you’ll be transported to new realms of luxury yacht-style cruising. Holding fewer than 100 passengers, this sleek vessel promises to provide the ideal intimate retreat.

If you can’t make that cruise, not to worry, we’re hosting another Founders cruise in the Caribbean in February 2024! Enjoy three nights at leisure in a luxury hotel on the west coast of Barbados. Unwind on the beach, cocktail in hand; paddleboard on clear turquoise waters; relax into the rhythm of the Caribbean before embarking Explora I for a spectacular 7-night voyage. A few of our team have just been onboard and this ship from brand-new cruise line Explora Journeys has raised the bar for ultra-luxury cruising. It’ll be the perfect escape from the dreary winter weather at home.

Barbados Founders cruise

Next up is another summer voyage with Uniworld in June 2024, this time sailing down the beautiful Danube. Add an exclusive two-night pre-cruise hotel stay in Budapest to create the perfect European summer holiday. After the success of this year’s Uniworld Founders cruise, we can’t wait to make more memories on another wonderful luxury river cruise.

Then, in January 2025 (I know it’s a long way off but better to book now rather than later!), James will be taking our VIP guests on possibly one of the most unique voyages I’ve ever seen. Sailing aboard Oceania Cruises’ brand-new ship, Vista, this epic itinerary will depart from Los Angeles and include a few days in sunny Mexico before venturing to Guatemala, Nicaragua, and ultimately transiting through the Panama Canal before heading back to Miami via Colombia and the Cayman Islands. How amazing does that sound?!

Oceania Vista


If any of these voyages sound like the perfect holiday for you, get in touch with the team today by calling the number at the top of this page.

And remember, these aren’t just a cruise holiday… book these voyages with us and you will enjoy all the extra perks and rewards that come with being a member of our exclusive Founders programme.

If you’d like to know more about said rewards and benefits, just take a look at the guide we created all about Founders and let us know if you have any questions.

We hope to see you on our next Founders cruise!

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