The tourism industry as a whole is evolving and adapting to accommodate our changing perception of the Earth and how we travel around it. Travel is evolving – for the better. Many cruise lines are beginning to look towards a more sustainable future; environmentally, economically, and culturally. While this might not be a priority for some, we at Panache are interested in how this might change the industry, and how major luxury cruise lines will approach and adapt to this new consumer demand.