Explora Journeys has announced another monumental brand partnership to make guest life on board the EXPLORA fleet even more luxurious.

“Explora Journeys, the luxury lifestyle brand of the MSC Group, is proud to announce the first-ever Rolex boutique on board a ship.”

Guests travelling aboard EXPLORA I can peruse and purchase the world’s foremost luxury timepieces at an onboard boutique dedicated to the Swiss luxury watchmaker. With a minimalist and elegant vibe, all guests are invited to browse an extensive range of models and styles of timeless watch designs in the first shop of its kind.

As you probably know, Rolex represents a legacy of unparalleled craftsmanship and timeless elegance. For over a century, this brand has captivated the world with its exceptional precision, innovation, and unwavering commitment to perfection. Each Rolex reaches new heights, helping us cherish every second. 

 “We are elated to be partnering with Rolex, a like-minded Geneva based Swiss luxury brand that very much shares our values and our long-term sustainable vision. It enables us to offer our discerning travellers the opportunity to purchase Rolex watches while sailing on board EXPLORA I. We believe that this new retail location will be a must-visit destination for anyone looking to add a touch of luxury to their journey experience.”

Michael Ungerer, CEO of Explora Journeys

Finally setting sail in July 2023, Explora Journeys is a cruise line dripping in refinement and elegance. Their prospective fleet of six industry-leading ships promises to be one of the finest at sea, with every detail precisely taken care of.

If you want to learn more about this exciting new cruise line, read our beautiful Explora Journeys guide - unique and exclusive to Panache Cruises.