What is Founders?
Panache Cruises Founders Loyalty Programme: A Complete Guide
If you’re a luxury cruise lover looking for added value, exclusive perks and rewarding experiences, the Panache Cruises Founders loyalty programme is designed with you in mind. Automatically available to all Panache Cruises customers, Founders rewards loyalty with points, savings and VIP experiences—all without complicated sign-ups.
In this guide, we explain what Panache Cruises' Founders programme is, how it works and why it’s one of the most generous loyalty programmes in luxury cruising.
What is the Panache Cruises Founders Programme?
Founders is the official loyalty and rewards programme from Panache Cruises, created to thank customers for their continued support. Once you book your first cruise with Panache Cruises, you’re automatically enrolled so don't worry, there’s nothing extra to sign up for!
From that first booking you'll begin earning points that can be redeemed for savings on future cruises, as well as gaining access to exclusive events, offers, and hosted sailings.
Put simply, points = $$$ = discount off your next cruise!
How the Founders Loyalty Programme Works
The Panache Cruises Founders programme is built around a points-based system with tiered membership levels. The more you cruise, the more you’re rewarded. You can earn Founders points in several easy ways:
- Booking cruises through Panache Cruises
- Making onboard bookings
- Referrals are especially rewarding—both you and your friend receive bonus points when they book
Redeeming Points for Cruise Savings
Founders points can be used to reduce the cost of future cruises booked with Panache Cruises. 10,000 Founders points = £100 or $100 off your next cruise.
This means regular cruisers can build up significant savings over time, making luxury cruising even more accessible.
Founders Membership Tiers Explained
The Founders programme has five membership tiers, each offering increased points and rewards as you progress:
- Bronze
- Silver
- Gold
- Platinum
- Diamond
As you move up the tiers, you earn more points per pound or dollar spent. Higher tiers also unlock additional perks, including exclusive giveaways and priority access to events.
Exclusive Benefits for Founders Members
Beyond points and discounts, Founders members enjoy a range of premium benefits, including:
- Invitations to hosted Founders cruises
- Access to VIP ship visits and luxury events
- Exclusive cruise offers not available elsewhere
- Complimentary giveaways as you progress through tiers
- Direct engagement with the Panache Cruises founder and team
What Are Founders Cruises?
One of the standout features of the Panache Cruises loyalty programme are hosted cruises, AKA Founders cruises. These special sailings are hosted by either Panache Cruises' Founder James Cole or our Luxury Cruise Ambassadors. These sailings are released early exclusively to members before being made available to the public and include things like cocktail soirees on board, private shore excursions, private transfers, hosted dinners on board and more.
We've already hosted a handful of fantastic Founders cruises all around the world, including Alaska, the Caribbean, the Mekong River, Venice, the Danube River, the Mediterranean and India.
Interested in becoming a Founders member or have any more questions about the programme? No worries, just give us a call or click here for more information.
