Introducing Explora Club
There’s never been a better time to be a devoted luxury-cruise enthusiast, as Explora Journeys finally announced their highly anticipated loyalty programme - Explora Club - last week. With exclusive benefits every step of the way, Explora Club is the perfect way to honour and celebrate the line’s dedicated guests, and their commitment to unparalleled luxury voyaging.
“With nearly a quarter of returning guests already and net promoter scores consistently higher than 80, it was time to do something for loyal customers,” Explora Journeys’ North American President, Chris Austin said.
What is Explora Club?
Explora Club membership extends across a straightforward, five-tier structure – Classic, Silver, Gold, Platinum, and Diamond – with each level unveiling a unique set of rewards. Members will ascend the ladder with each voyage; the more journeys taken, the more privileges unlocked, each meticulously curated to enhance time on board and ashore.
Additional points can be earned through purchasing pre-journey Destination Experiences, as well as through eligible onboard spending, including purchases at The Journey boutique, exclusive dining events and beverages, and Ocean Wellness experiences. One hundred points are awarded per €/$1000 spend.
Excitingly, Explora Club’s status match means that guests holding loyalty points from other luxury cruise programmes do not have to start from the bottom. Any held loyalty will be honoured, and guests will be welcomed into Explora Club with equivalent level recognition from their very first journey.
Explora Club Benefits:
Gifts and surprises:
Set sail in style with a customised welcome onboard, as well as a personalised welcome gift and birthday surprise for those celebrating another year around the sun.
“Journey Experience” credit and value savings:
Members can not only enjoy exclusive savings on future voyages, but they’ll also receive significant discounts at the Journey Boutique, and when purchasing Ocean Wellness and Destination Experiences. Diamond members will also be in receipt of a complimentary week-long journey for two.
Exclusive events:
Bask in a truly cosmopolitan experience with invitations to exclusive cocktail parties and complimentary dining experiences, such as Anthology Dinners, Chef’s Kitchen, or private caviar tasting.
Pre-journey privileges and services:
As well as priority access to new journey collections and the personalised Explora Club webpage, members can also enjoy private airport transfers and potential complimentary suite upgrades.
Elevated onboard services:
Revel in the star treatment with priority reservations for onboard services, a behind-the-scenes tour of the bridge and engine room, and an out-of-hours private shopping experience at The Journey boutique.
Anna Nash, Global President of Explora Journeys, said, “The launch of Explora Club marks a significant milestone in the evolution of our dynamic and rapidly growing brand. It is our way of celebrating the loyalty and trust of our guests – those who have embraced our vision from the very beginning and those just beginning their journey with us today. Inspired by our philosophy – defined by ultra-elegant experiences, impeccable personal service and seamless cultural discovery – Explora Club goes beyond rewards. It reflects how much we value our guests. Designed to elevate every journey, it offers thoughtful privileges and unforgettable experiences that nurture the emotional connection we are proud to share – both with our guests and with the ocean itself.”
Onwards and Upwards
Truly a cruise line of the modern age, Explora Journeys already has their sights set on reimagining ocean travel for a new generation of cruisers. Their collection currently comprises of two ships – EXPLORA I and EXPLORA II, with four more luxury ships expected to join the fleet between 2026 and 2028. EXPLORA III is scheduled to be floated out at Fincantieri’s Sestri Ponente yard on July 16 2026, before entering service in August 2026.
If you’re keen to begin your journey with Explora, find out more here.
