An Exclusive Partnership with Porsche Club GB
We are thrilled to be collaborating with Porsche Club GB! Since its inception in 2020, Panache Cruises has established itself as the UK's leader of luxury and ultra-luxury cruising. Consistently delivering extraordinary service with a team of seasoned professionals, Panache Cruises’ strong relationships with cruise lines ensure a best price guarantee.
Our company ethos is not unlike that of Porsche. Panache Cruises’ Founder and CEO James Cole has held Porsche Club GB membership himself for more than 20 years – he grew up car-obsessed and has now personally owned five 911s. James believes that the two brands align naturally.

“Porsche has spent decades refining the 911 while staying true to its identity, and I see the same mindset at Panache, focusing on expertise, trust and doing one thing exceptionally well. There’s also a shared sense of quiet confidence – understated, purposeful and never over‑sold – which is why the connection between Panache Cruises and Porsche feels so authentic to me.”
Look out for exciting collaborations to come! For now, don’t forget about our industry-leading loyalty programme, Founders, which offers exclusive benefits, VIP experiences, hosted cruises and more. Earn points on every booking and redeem them as cash value off future bookings – plus, when you enter this competition you’ll also receive 10,000 Founders points on your first booking.
Want to learn more? Call us today on 0161 513 8200 and we'll be happy to help you book the luxury cruise of a lifetime.


